I’m Eddy Adams, an AR designer who loves mixing whimsy with rigor. I came up through 3D motion for TV spots, then fell for effects that invite fans into the world—keeping things collaborative, fast, and kind along the way. Today I build launch-ready AR for TikTok, Snapchat, and YouTube that feels magical to use and easy for teams to ship. Clear notes. Clean files. No drama.
I design effects that belong to the story: character try-ons, poster-frame moments, and scene/quote reactions made native to each platform. We tune into the campaign beat (trailer, premiere, episode), sketch and prototype quickly to find the hook, then craft and polish the final piece with on-device care. Once it’s live, I share a simple launch kit and make one smart tweak to amplify what’s resonating. A studio-friendly process with a playful heart.
I occasionally step onstage to share how AR can turn trailers and premieres into moments fans want to join—focusing on the creative craft and the small choices that make launches feel effortless. Recent talks and features:
Lenslist - AR Effects on YouTube Shorts!
Meta - Quick Tips for the “Window Frame” Template
Augmented World Expo - Skills for a Lucrative Career in AR
Lenslist - Top TikTok AR Filter in March
TikTok - Meet 4 Effect House Creators Monetizing Creativity
Lenslist - Best Branded AR Filters in February
TikTok - #FilmTok arrives at the 96th Oscars
Lenslist - Top TikTok AR Filters in February
Lenslist - Top TikTok AR Filters in January
Curium Magazine - Loving Yourself from Head to Butt
TikTok - Effects of the Week (Cutting-Edge)
Australian XR Festival - Best in AR Filters for Corgi Run
Lenslist - Top TikTok Filters in December
TikTok - Visionary Storyteller Award Nominee at Open House
TikTok - Effects of the Week (Designer Video)
Lenslist - Top TikTok Filters in October
TikTok - Creator Panel at the Product Partnership Summit
Meta Blueprint - AR Masterclass with Eddy Adams
Tubefilter - The Man Beehind One of Tiktok’s Most Viral Effects
TikTok - Effect Creators Making Waves
Mixer - Hosted at BUCK
TechCrunch - TikTok Launches Branded Effects for Marketers
LBCI Lebanon - TikTok Launches a Branded Effects Platform
TikTok - Unleashing Creative Possibilities for Brands
SXSW - How Brands Can Use AR on TikTok
Quantious - Eddy Adams Creator Spotlight
TikTok - Official TikTok Account Reshared Tiny Bee Process
Meta + Samsung - Storytelling in Augmented Reality
Mashable - Article Featuring Tiny Bee
Bustle - Tiny Bee Wants You To Admit Your Worst Decisions
The Tab - Where is ‘And the best part of this plan is’ from?
Go Solo - Augmented Reality Designer - Eddy Adams
Meta - Unpacking AR: Custom Assets
Eastern Washington University - Augmenting Our Realities Talk
Ad World - Building Instagram Filters That Spread Like Wildfire
MITP - Top 10 AR Creators You’ll Love!
Lenslist - AR Talks Interview
Instagram Stories - Alok, Steve Aoki, Ultra Music
Lenslist - Top 10 AR Filters of June
Maxon - Featured Work Gallery
Mixer - Hosted at We Are Royale
Mixer - A meetup for modern creatives
Lesterbanks - Eddy Adams Breaking Down His Latest Project
School of Motion - Eddy Adams Mounting Tension
World Creator - Featured Work Gallery
School of Motion - The Freelance Life with Eddy Adams
Lesterbanks - The Freelance Life with Eddy Adams
AE Seattle - The Freelance Life
Lesterbanks - Eddy Adams Shares C4D Bad-assery
C4D Seattle - Cinema 4D Badassery
Birth - Central Washington Hospital
Eddy shared tips and insights about a career in social augmented reality in Long Beach.
Eddy spoke on a panel at TikTok HQ in Los Angeles to discuss how TikTok helps creators grow communities.
Eddy and two other creators sat down at SXSW to discuss how we use TikTok to boost our careers in AR.
Meta invited Eddy to talk about storytelling in augmented reality at Samsung 837, Samsung's flagship store in New York City.
Eddy (virtually) sat down with Dan Moller to discuss how he uses custom assets in his work. Unfortunately, Meta decided to kill their AR platform, Spark Studio, along with all related content...
The Emergent Design course virtually tuned in to learn about how Eddy approaches augmented reality.
For his first conference appearance, Eddy recorded a talk dense with live augmented reality effects.
Eddy built a 3D home office to give context to his talk about the benefits of switching to the freelance life.
For his first speaking engagement, Eddy taught a room full of 3D artists tips and tricks for Cinema 4D.
